The launch welcomed media representatives, influencers, celebrities, and distinguished guests while introducing Grenardi's portfolio of internationally renowned jewellery brands.
The Prague opening symbolically built upon the company's long-standing heritage connected with Czech garnet and marked an important milestone in its international expansion. Through a carefully crafted communication strategy, the brand's market entry became one of the season's most notable social and media events.
KW Creative developed the communication concept that enabled Porsche to engage a female audience through a dedicated platform for the first time. In an industry traditionally perceived as male-oriented, we created a format that connected the brand with women through shared interests, lifestyle, and community. The project further expanded our long-term collaboration with Porsche, including the Driven Females communication platform.
The result was an authentic premium experience that strengthened Porsche's relationship with its female community while opening a new direction for the brand's communication in the Czech market.
The intimate atmosphere created the perfect setting to unveil the new collection while naturally connecting the brand with the fashion community and key media.
The project demonstrated that a successful restaurant launch goes far beyond an opening event—it is about building authentic relationships and cultivating a community that returns over time. Today, our ongoing partnership includes public relations, guest services, media relations, and strategic collaborations with influential personalities, media outlets, and creative communities.
Our work also includes coordinating visits by journalists and influencers, generating organic social media visibility, and initiating meaningful partnerships that naturally strengthen the brand's positioning. One of the highlights was the collaboration with ELLE magazine, which launched its issue featuring Ewa Farna on the cover at the restaurant. Through these initiatives, Reason has established itself as a destination where fine dining naturally meets culture, design, fashion, and the contemporary creative scene.
In collaboration with the LAFORMELA design duo, we developed a concept that reflected the brand's progressive identity while creating a powerful audiovisual experience at the intersection of fashion, scenography, and contemporary art.
The campaign introduced a magical world of furniture discovery, where the protagonist explores spaces shaped by imagination and intuitive product selection. Combining generative 3D modelling, AI voice-over technology, and advanced production tools, the campaign was designed as a flexible concept easily adaptable for multiple European markets, including the Czech Republic, Slovakia, and Hungary.
Our role covered end-to-end production coordination, bringing together all creative and production partners to deliver a visually distinctive campaign that reflects FAVI's innovative approach. The result is a modern advertising concept combining creativity, emerging technologies, and efficient production workflows while demonstrating how AI can naturally expand the possibilities of contemporary advertising.
Award: 2nd Place (Reklamní katovna)
Careful programme coordination, technical production, and guest management ensured a seamless experience that reflected Škoda Auto's high standards and brand values.
The project united fashion, art, and traditional craftsmanship, presenting a timeless collection defined by minimalist aesthetics, exceptional craftsmanship, and a shared creative vision.
To launch the project, we developed the communication concept and produced an exclusive event attended by leading media representatives and influencers, including Zuzana Stráská and editors from Vogue, ELLE, and Harper's Bazaar. As part of the project, we also secured a partnership with Mercedes-Benz, providing premium guest transportation and enhancing the overall event experience.
The project captured the authentic character of the property, its carefully restored architecture, and the harmony between nature, design, and Mediterranean aesthetics, positioning Villa Dom Carli among the Czech Republic's most remarkable design destinations.